Internship field
Video Editing & Content Creation
A creative four-week track covering scripting, editing, short-form content, visual packaging and a final content package.
Week 1 — Story and scripting
Plan content before opening the editor.
Objectives
- Audience
- Story structure
- Scripts
Tasks (3)
- 10 pts
1. Audience brief
Define audience, topic, platform and desired action for a content series.
Deliverable: PDF.
- 15 pts
2. Short script
Write a 60-90 second script with hook, value and CTA.
Deliverable: Document.
- 15 pts
3. Shot list
Create a shot list and edit plan for the script.
Deliverable: PDF.
Week 2 — Editing fundamentals
Create a clean, watchable edit.
Objectives
- Cuts
- Audio
- Captions
Tasks (3)
- 20 pts
1. Cutting exercise
Edit a short clip using clean cuts, pacing and basic transitions.
Deliverable: MP4.
- 20 pts
2. Audio and captions
Improve dialogue clarity, add captions and balance background audio.
Deliverable: MP4.
- 10 pts
3. Editing notes
Write a before/after reflection explaining five editing decisions.
Deliverable: PDF.
Week 3 — Short-form content
Package content for social platforms.
Objectives
- Hooks
- Vertical format
- Thumbnails
Tasks (3)
- 10 pts
1. Three hooks
Create three alternative hooks for the same topic and explain the intended audience response.
Deliverable: Document.
- 25 pts
2. Vertical video
Produce a 30-60 second vertical video with captions and strong pacing.
Deliverable: MP4.
- 15 pts
3. Thumbnail set
Design three thumbnail concepts with clear hierarchy and readable text.
Deliverable: Images or PDF.
Week 4 — Content portfolio
Final projectDeliver a cohesive mini content campaign.
Objectives
- Consistency
- Publishing
- Portfolio
Tasks (3)
- 15 pts
1. Content calendar
Create a 7-day content calendar with formats, topics, hooks and CTAs.
Deliverable: Spreadsheet.
- 25 pts
2. Content package
Produce three finished pieces that share a consistent visual identity.
Deliverable: ZIP or URLs.
- 30 pts
3. Final portfolio
Present the work, creative rationale, metrics to track and next-step recommendations.
Deliverable: PDF + URLs.