The Internora

Internship field

Digital Marketing

You pick one real brand in week 1 and market it for the whole program: research the audience, build the content engine, optimise for search, plan the ads and read the numbers.

Market researchAudience personasSocial media strategyContent calendarsSEOPaid adsAnalyticsCampaign planning
Program length:4 weeks · PKR 700

Week 1 — Market research

Know the brand, the buyer and the competition.

Objectives

  • Define the target audience
  • Analyse competitors
  • Build a customer persona

Tasks (4)

  1. 1. Brand brief

    Pick a real brand or business and write its offer, positioning, price point and current channels.

    Deliverable: PDF.

    10 pts

  2. 2. Audience definition

    Define the target audience by demographics, behaviour, motivations and objections.

    Deliverable: PDF.

    15 pts

  3. 3. Competitor analysis

    Analyse three competitors on positioning, content, posting frequency and engagement, in a comparison table.

    Deliverable: PDF or spreadsheet.

    20 pts

  4. 4. Customer persona

    Build one detailed persona with goals, frustrations, buying triggers and preferred platforms.

    Deliverable: PDF.

    15 pts

Week 2 — Social media marketing

Turn strategy into a publishing plan.

Objectives

  • Choose the right platforms
  • Plan content pillars
  • Build a working calendar

Tasks (3)

  1. 1. Platform strategy

    Choose two platforms for the brand and justify each with audience data.

    Deliverable: PDF.

    10 pts

  2. 2. Content pillars

    Define four content pillars and the goal of each.

    Deliverable: PDF.

    15 pts

  3. 3. 7-day content calendar

    Build a 7-day calendar with date, platform, pillar, format, caption and hashtags.

    Deliverable: Spreadsheet or PDF.

    25 pts

Week 3 — Content strategy

Write the content, not just the plan.

Objectives

  • Write platform-appropriate copy
  • Use hashtags deliberately
  • Design a posting rhythm

Tasks (3)

  1. 1. Ten posts

    Write ten complete posts: hook, body, CTA and hashtags, mapped to your pillars.

    Deliverable: Document.

    25 pts

  2. 2. Hashtag research

    Build three hashtag sets (broad, niche, branded) with reach estimates and a note on why each set fits.

    Deliverable: Spreadsheet or PDF.

    15 pts

  3. 3. Content repurposing

    Take one post and adapt it into four other formats.

    Deliverable: Document.

    15 pts

Week 4 — SEO

Final project

Get found without paying for every click.

Objectives

  • Research keywords
  • Optimise on-page elements
  • Structure content for search

Tasks (3)

  1. 1. Keyword research

    Find 20 keywords with search volume, difficulty and intent, grouped into topic clusters.

    Deliverable: Spreadsheet.

    25 pts

  2. 2. On-page optimisation

    Write meta titles and descriptions for five pages, plus a heading structure for each.

    Deliverable: Document.

    20 pts

  3. 3. SEO audit

    Audit a real site against a 12-point checklist and list the fixes in priority order.

    Deliverable: PDF.

    20 pts