The Internora

Internship field

Content Writing & SEO

A writing track with a search engine attached. You write for real formats — blogs, product pages, ads, emails — and learn to make each one findable.

Article writingBlog structureSEO writingKeyword researchProduct descriptionsCopywritingEditingContent strategy
Program length:4 weeks · PKR 700

Week 1 — Writing fundamentals

Structure, clarity and voice.

Objectives

  • Write a clear article
  • Write for different formats
  • Edit your own work

Tasks (4)

  1. 1. 800-word article

    Write an 800-word article on a topic you know, with a working title, introduction, three sections and a conclusion.

    Deliverable: DOCX or PDF.

    20 pts

  2. 2. Ten social captions

    Write ten captions for one brand across two platforms, each with a hook and a CTA.

    Deliverable: Document.

    15 pts

  3. 3. Five product descriptions

    Write five product descriptions of 60-90 words each, focused on benefits rather than specifications.

    Deliverable: Document.

    15 pts

  4. 4. Self-edit pass

    Edit your article down by 20% without losing meaning. Submit both versions.

    Deliverable: Both versions in one file.

    10 pts

Week 2 — Blog writing

Longer form, built for search from the start.

Objectives

  • Structure a long article
  • Write for search intent
  • Use headings well

Tasks (3)

  1. 1. Blog outline

    Pick a keyword and outline a 1,500-word article with H2s, H3s and the question each section answers.

    Deliverable: Document.

    15 pts

  2. 2. SEO-friendly article

    Write the full 1,500-word article with a target keyword, natural placement, internal link slots and a meta description.

    Deliverable: DOCX or PDF.

    30 pts

  3. 3. Readability pass

    Improve readability: shorter paragraphs, active voice, clear subheadings. Note the changes you made.

    Deliverable: Revised article plus notes.

    15 pts

Week 3 — Product and landing copy

Copy that has a job to do.

Objectives

  • Write conversion-focused copy
  • Structure a landing page
  • Match copy to buyer stage

Tasks (3)

  1. 1. Product page set

    Write five full product pages: title, short description, long description, features, specifications and FAQ.

    Deliverable: Document.

    25 pts

  2. 2. Landing page copy

    Write a full landing page: hero, problem, solution, benefits, social proof, objection handling and CTA.

    Deliverable: Document.

    25 pts

  3. 3. Headline test set

    Write eight headline variations for the landing page and pick two to test, with your reasoning.

    Deliverable: Document.

    10 pts

Week 4 — SEO optimisation

Final project

Make the writing findable.

Objectives

  • Research keywords
  • Optimise on-page elements
  • Plan internal linking

Tasks (3)

  1. 1. Keyword research

    Build a keyword map of 20 terms with volume, difficulty, intent and the page each belongs to.

    Deliverable: Spreadsheet.

    25 pts

  2. 2. On-page optimisation

    Optimise three existing pieces: title tag, meta description, heading structure, keyword placement and image alt text.

    Deliverable: Before and after document.

    25 pts

  3. 3. Internal linking plan

    Design an internal linking structure for a 10-page site with anchor text for each link.

    Deliverable: Diagram plus table.

    15 pts