Internship field

Graphic Design

A studio-style track. Each week is a brief with a real deliverable, building from single posts to a complete brand identity and a portfolio you can send to clients.

TypographyColour theoryCompositionBrand identitySocial media designPrint layoutPackagingPortfolio building

Program length:4 weeks · PKR 700

Week 1 — Typography, colour and composition

The three things every design decision comes back to.

Objectives

Pair typefaces deliberately
Build a working palette
Control visual hierarchy

Tasks (3)

1. Type pairing study
Produce three type pairings with a short note on why each pair works and where you would use it.
Deliverable: PDF or image set.
10 pts
2. Three social posts
Design three square social posts for one brand, each with a different hierarchy approach.
Deliverable: PNG or JPG files.
20 pts
3. Colour study
Build two palettes for the same brand — one warm, one cool — and apply each to the same layout.
Deliverable: Image set.
15 pts

Week 2 — Social media campaign

A connected set of assets, not isolated posts.

Objectives

Design a consistent campaign
Work across formats
Adapt one idea to many sizes

Tasks (3)

1. Campaign concept
Write the concept: brand, audience, message, visual direction and the assets you will make.
Deliverable: PDF.
10 pts
2. Post set
Design five feed posts that clearly belong to one campaign.
Deliverable: Image files.
20 pts
3. Stories and advertisement
Design three vertical stories and one advertisement banner from the same concept.
Deliverable: Image files.
20 pts

Week 3 — Brand identity

Build a complete identity for one business.

Objectives

Design an original logo
Define the identity system
Write brand guidelines

Tasks (3)

1. Logo design
Design an original logo with a primary lockup, an icon mark and light and dark versions. No stock or traced marks.
Deliverable: Vector and PNG files.
30 pts
2. Identity system
Define the palette, typography, iconography style and imagery direction.
Deliverable: PDF.
20 pts
3. Brand guideline
Produce a 6-10 page guideline covering logo usage, clear space, misuse, colour and type.
Deliverable: PDF.
25 pts

Week 4 — Marketing material

Final project

Take the identity into print.

Objectives

Design for print
Set up files correctly
Keep hierarchy in dense layouts

Tasks (2)

1. Poster
Design an A3 poster for the brand at print resolution with bleed.
Deliverable: PDF (print-ready).
20 pts
2. Flyer and business card
Design a double-sided A5 flyer and a business card using the identity.
Deliverable: Print-ready PDF.
20 pts